A PR agency for consumer packaged goods
It’s what’s inside that counts.
At The Rind, we peel back the idea of a traditional PR agency. Thinking outside the PR box, we are connectors, storytellers, idea generators, brand cheerleaders, and with over 25 years combined experience, what you see is what you get.
Offering a creative and personalized approach to every client, we like to think of ourselves as an extension of your team. Whether your brand is just launching or has been on the market and simply needs a boost, we can get your product in the right hands. We’re here to help tell your story, increase brand awareness, and achieve your goals.
We tell your story
Our Services
Media Relations
Targeted media outreach & sampling
Media material & content creation
Brand and product launches
Influencer Engagement
Identify key tastemakers
Creative sampling & packages
Relationship development and management
Partnerships & Events
Strategic brand alliances and partnerships
Community activations
Event planning and execution
Consulting
Brand audit
PR best practices
Tailored strategy & toolkit
Who We Are
Stef Shapira
Partner
With over 15 years of experience, Stef Shapira has worked with a variety of clients from rising start-ups and wellness brands to notable chefs and entertainers.
Stef spent the first five years of her career in New York City working with entertainment and lifestyle clients, including Sia, MakerBot, SpaFinder, and more.
Following her longtime passion for food & beverage, Stef decided to pursue a master’s degree in Food Studies from NYU, and spent time at Food Network, Serious Eats and the Museum of Food & Drink before moving back to her home state of Texas. Stef has secured coverage in the likes of Forbes, Nosh, BevNet, Rolling Stone, The New York Times, VegNews, TechCrunch, Food & Wine, Late Night with Conan O’Brien, Cosmopolitan, and many more.
Can’t live without:
Hand rolls, British comedies, and matcha
Lindsey LeRoy
Partner
With over 12 years of experience in the industry, Lindsey LeRoy has worked with businesses of nearly every size from iconic beverage brands and emerging food concepts to nonprofit and retail.
Originally from South Florida, Lindsey began her career buried in shoes (a literal dream come true) at global fashion powerhouse BCBG Max Azria Group in NYC before moving to Austin in 2012. A true connector, she thrives on developing creative and beneficial alliances through partnerships and events to help drive brand awareness.
Lindsey is also married to the BBQ life - she’s 1/4 of Austin’s LeRoy and Lewis Barbecue. Her work has garnered coverage in Esquire, Travel & Leisure, Imbibe, Forbes, Martha Stewart Living, Food & Wine, Entrepreneur, The Knot, Women’s Health, and more.
Can’t live without:
Cheerwine, bagels, and detective thrillers
